Management Team

Mr. Madanraj Shah

Mr. Sanjay Shah

Mr.Shah is a global-minded, purpose-driven business leader and member of the Executive Committee for Pehal Group of Companies, most broadly-based Conglomerates. He has been the managing director with an energetic attitude and changing set of opinions for more than 10 years now. Mr. Shah holds numerous years of experience in mining and petrochemical industry. He has also successfully produced small fabric units. As he is involved in variety of growth, strategy and performance improvement projects, he also sharesinterest in Entertainment industry by producing Movies and TV Serials.

In 2016, Mr. Sanjay Shah founded Pehal Life Sciences Pvt Ltd and launched Forever v Care in 2020 which deals in Medical, Fitness and Derma products. Being a global minded person, he believes In expanding the business base internationally and attracting worldwide audience. After being shifted his focus more into Health Sector and Social Work, Mr.Shah has helped aspiring entrepreneurs to successfully launch their enterprises.

As Pehal's MD, Mr.Sanjay’ss priorities have been to preserve Pehal's strategic growth, define and execute Pehal's roadmap to retain momentum in home markets while growing its footprint in other regions, consolidate its core focus areas, enhance capabilities, and construct the right organisation.

Mr. Vipul Merchant

Mr. Vipul Merchant, Chartered Accountant, as a CEO with an experience of two decades in different industries like pharma, entertainment etc. He is involved in leading financial strategies to facilitate a company’s ambitious growth plans. He is responsible for running the whole company and overall operations of the company.

He has ability to communicate professionally with clients, colleagues and other stakeholders on detailed issues. Providing direction and leadership to planning and accounting staff. His expertise includes analysis of Balance Sheets, profit measurement, Cash Flow statements, carrying out investment appraisal, trend analysis, treasury and funding, investor relations, cost management, financial operations, taxation, financial accounting, financial modelling to help respond to dynamic market conditions by ensuring compliance and statutory reporting, able to deliver a high standard of financial control, proven ability to manage and develop a financial team, ensuring legal & regulatory compliance relating to tax & others is adhered to., and reporting.

Ms. Rekha

Mrs. Sanika Santosh Adhatrao

Sanika Santosh Adhatrao works as an HR Director at Pehal and is an important member of the Management team. She has a wide range of skills, including people management, recruitment, policies and procedures, training and development, and general administration. Learning & Organizational Development, Talent Management, HR Business Partnering, Compensation & Benefits, Employer Branding, Employee Engagement, and Diversity & Inclusion are among her 18 years of HR expertise.

She has been an HR practitioner for more than a decade now and has worked with organizations like EROS Elevators,Wahl India, Maitriyee IT Services and more.Since joining Pehal in 2019, she has played a key role in the organization's transformation. Over the last two years, her work with people, processes, and organisational structure has aided Pehal's growth by improving operations and launching a number of new initiatives.

Ms. Sanika has pursued double diploma in Business Management and Human Resource management from Welingkar institute and has proven to be succeeding in Facilitation of the company culture building, integration and promotion to create a happy and healthy working environment within the company.